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Collins leads the charge in the multifaceted campaign, ‘We Have Haircare Down to a Science,’ sparking a narrative around how innovation fuels healthy results.
April 27, 2022
By: Lianna Albrizio
Associate Editor
Biotech haircare pioneer Living Proof has partnered with actress Lily Collins as its new ambassador. To kick off the partnership, the award-winning beauty company will launch its latest brand campaign celebrating its mission of science in action. The brand campaign will officially launch in May, shot by Nicolas Kantor. Born out of MIT in 2005, Living Proof is a category trailblazer, renowned for its breakthrough, patented approaches for real-world hair problems. ...
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